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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to c Cheap jordans online reate emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoe cheap jordans s" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not cheap air jordans online give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of Cheap air jordans for sale stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & n Cheap foamposites for sale bsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsarmour-curry-3zer0-team-royal-release-date-2.jpg (414.26 KB, download number: 28) download Under Armour Curry 3Zer0 Team Royal 2017-4-14 09:03 upload 2007-06-22 13:34 source: Asia Footwear Association the Asia Footwear Association: click on the Mexico Ministry of economic affairs by publication in the official journal in June 19, 2007, decided to import from China footwear (customs encoding: 6401~6405) to start anti-dumping sunset review investigation. The review was conducted from January to December last year. In 1992, the Mexican economic investigation, 1993 165~1105% decision to impose high anti-dumping duties, in 1998 and 2003 has two times of Ministry of economy of Mexico by publication in the official journal in June 19, 2007, decided to import from Chinese shoe (customs encoding: 6401~6405) to start anti-dumping sunset review survey. The review was conducted from January to December last year. the Mexican Ministry of Economic Affairs launched an investigation in 1992; in 1993, it levied a high anti-dumping duty on 165~1105%; two times in 1998 and 2003, the sunset review was made and the ruling on the maintenance of the original tax was made. This is the third sunset review of the case. : please pay attention to the shoes manufacturer and exporter of this case and contact the Fair Trade Department of Chinese light industrial arts and crafts fair in time to prepare the case. In accordance with the requirements of the Mexican side, the relevant stakeholders can go to the Mexican economic department, the international trade administration for questionnaires, or downloaded through the website http://www.economia.gob.mx. The relevant materials shall be transmitted to the Ministry of economic affairs within 28 days from June 20th. (Editor: admin)footwear brand FOOT INDUSTRY recently brought spring Leisurely "WEAVE" series of new products, Fariba three mixed model Sofil catalog invites interpretation, interpretation of unique fashion taste in a casual atmosphere. The announced four new color shoes, including all-match tough composed and black JET BLACK, full of romantic color grey CHATEAU GRAY, see FOSSIL warm brown coffee color and CINNAMON STICK, provides a good selection of for young people's daily wear by Horikawa Dachiro in charge of the Japanese brand JULIUS recently for 2016 winter quarter released the first high top shoes series. This series of Horikawa Dachiro's love for art and architecture as a starting point, bold use of color contrast and thick soles to create a future style. A variety of materials, including mesh, suede and ground leather, are incorporated into the design of the footwear. The black and white hue is also the brand's usual elements in the past quarter. Currently, the shoe has been on sale at the JULIUS online store.Nike Air Max Lunar90 "Suit & Tie" series of commercially available information 2014-09-04 12:23:06 had to introduce the Nike's Nike Air Max Lunar90 shoes innovation is modeled to create "suit& Tie" series, we ushered in the day before the sale of the second wave of the information of color, color design and the continuation of the former style, the color of choice is more mature, with a dark and calm color as the main color, in the bottom of the Lunarlon air cushion with white, it is reported that in September 5th is expected to be commercially available, love friends then you can look at. Jordan Spizike "Black History Month" limited sale 2013-12-08 22:52:38, this year to produce a Jordan Spizike Black History Month shoes series. Spizike is a vibrant and stylish shoes, with translucent outsole in dark blue and light green color of the shoes. 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His career took 8725 rebounds, the figure in all the defenders ranks first. Career totals for 107 triple double, in the history of the third column. In the playoffs three double list, Kidd 11, ranked second. The first is a magician, he appeared in the playoffs 30 times three. Video: please see the original 9. Griffin of the dunk Violence Aestheticssince Vince Carter gets old, no one who will make for the dunk because boiling in the world. But Griffin is such a guy. Whether he tried to complete the action can succeed, can make a lot of people's blood pressure rose rapidly. 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"He"in the past few years, we have seen many very special and never sold Air Jordan complete series of samples, and recently, in Las Vegas's Niketown show part of the Nicks color Air Jordan shoes. The whole series is white, with Nicks's orange and blue embellishment. Such a beautiful series, I'm sure, won't be the only ones in the photos. When will the rest of the styles come out? We wait and see. since 2012, the U. S. Olympic team's shoes are really endless. We see a variety of Nike Air Force 1 Low the color and "world basketball brigade" and Nike Air Force 1 High "American dream team" before the new color of the following, we will see a low-key and America's Nike Air Force 1 High "London" new products, this kind of shoe body the navy blue suede material as raw material, simple white shoes and white collocation lace embroidered silver Swoosh decoration, in white under a navy blue rubber outsole, a fresh type of shoes may be the first choice for the award of the American dream team. 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